Definition:it is began in 1990s.It represented the traditional concept of marketing turned into simple exchange between buyer and seller.
Main Points:@Strategic alliances and partnerships are very important parts in relationship marketing.
@Involves long-term, value-added relationships with customers and suppliers.
@the traditional use of mass media influence and persuade a passive audience to buy the company's products.
@Involves long-term, value-added relationships with customers and suppliers.
@the traditional use of mass media influence and persuade a passive audience to buy the company's products.