Definition:it is a sale strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events.
Main Points:@Brands use event marketing entertainment (like shows, contests) to reach consumers through direct hand-to-hand sampling or interactive displays.
@sellers target specific individuals or groups, in hopes of making quality individual impressions.
@it attract consumers while they’re in a willing, participatory position.
@sellers target specific individuals or groups, in hopes of making quality individual impressions.
@it attract consumers while they’re in a willing, participatory position.